Buyers Discuss The Atlanta Shoe Market

Buyers Discuss The Atlanta Shoe Market

Welcome back to FN Daily, where we break down the biggest stories happening in footwear and retail.

Today, retail leaders discuss why The Atlanta Shoe Market has become a must-visit destination. Also, Nike commits $3.2 million to help get Native American and Indigenous youth to play football and we share an inside look at Under Armour's shoe strategy for 2024.

Here's what you need to know.

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With the fall trade show season in full swing, The Atlanta Shoe Market (TASM) has become a must-visit destination for retail buyers looking to gain crucial market intel and view a wide variety of product.

In the weeks before the February event, leaders from some of the country’s top family chains and influential independent stores expressed optimism about the coming season and explained the importance of the show to their businesses.

“[Executive director] Laura Conwell-O’Brien has done a great job assembling brands that will allow our team to see emerging trends,” said John Walker, vice president of merchandising at Shoe Show Inc.

Duffy Baehr, owner of Baehr Feet Shoe Boutique in Spartanburg, S.C., added, “I enjoy TASM because it’s all under one roof. No running all over the city to showroom after showroom. It’s a new vendor every half hour. And now that it has become such a big market, it’s a way to see new categories easily.”