Birkenstock reported record revenue

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Birkenstock reported record revenue in the first quarter of 2024

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Higher Prices, Strong Demand Drive Birkenstock to Record Sales in Q1

Birkenstock reported record revenue in the first quarter of 2024, driven by full price sell-throughs and strong demand for its products across all regions, channels and categories.

On Thursday, the 250-year-old German footwear brand reported that net revenues rose 22 percent to 302.9 million euros ($328.5 million at current exchange) in the first quarter, up from 248.5 million euros ($269.4 million) the same time last year.

Birkenstock chief executive officer Oliver Reichert said in a statement that the company’s first quarter results demonstrate the “resilience” of its business model and the “strong sustained demand” for its products.

Looking ahead, the company said it expects that its investments in production capacity expansion will enable the company to more effectively meet the consumer demand for Birkenstock products. Additionally, the company continues to carefully track costs on the sourcing and production side to contain inflation, with partial mitigation through executed, selective price increases, Birkenstock noted in its earnings statement.